PWR House is an AI-powered creative holding company building the future of media. We turn creators into companies, culture into commerce, and content into ecosystems.

01. What We Do

PWR
Brain

Our proprietary AI is trained on real cultural work and fine-tuned with the lived insights and experiences of our team. It’s our unfair advantage.

We give clients a secret weapon that’s outfitted with our collective intelligence, adapted for your business, and evolving with every interaction.

Talent Partnerships

We work with global creators, athletes, artists, and musicians who help define culture.

We run a full end-to-end talent strategy for brands who want to drive reach, engagement, and sales.

Creator-Led Brands

We launch creator-led brands from the ground up.

Our framework combines data, cultural insight, strategy , and content into a system built for modern brand building.

Live & Social Commerce

We help brands win in social commerce - strategy, content, talent, livestreams, analytics, and sales.

We’re building a fully-integrated system for influencer-led live commerce.

02. Who we are

Anthony McGuire

Chief Executive Officer

Hamilton Bowler

Chief Growth Officer

Menno Wagenaar

Managing Partner

Kayee Cheung

Growth & Innovation

Trevor Overall

Finance Director

Ginevra Capece Galeota

Global Creative Director

Anna Newman

Client Services Director

Ander Lopez Ochoa

Media & AdTech Advisor

Some of the brands and partners we have worked for

03. what’S Different

A team of industry leaders with different skills and powers

Talent-led
Products

We believe the future of consumer brands will be talent-driven.

From ideation to execution, we launch brands with creators built for authenticity and deep audience connection.

Social
Commerce

We help your brand succeed on TikTok Shop and Live & Social Commerce.

Powered by the PWR Brain, our systems are designed to convert culture into growth and revenue.

Creative
Advisory

We create relevant stories and content formats based on cultural insights.

We help brands and creators build content ecosystems that create longevity and desirability.

04. CASE STUDIES

01

Creator Product Launch

We partnered with a large creator (50M+ followers) to launch a creator-led supplement brand. We used the PWR Brain to analyse the supplements market, identify white space, and shape overall brand identity and storytelling, including go-to-market strategy.

02

Global Retail Brand

We developed a global cultural relevance strategy, beginning with deep insight and trend mapping using TikTok content and creator data. We built narrative frameworks for strategic brand collabs and a social-native playbook for brand and product teams.

03

Alcohol Brand Content Development

We collaborated on developing a product-focused content series, analysing demand and sentiment to validate the overall idea and investment. We built a bespoke report with unique data, insights, and conclusions to influence the creative direction.

04

Consumer Electronics Brand

We assessed the best fit talent for a critical Christmas campaign, utilizing our own methodologies, scoring, and creator network. We worked with the world’s largest TikToker and an NBA player to drive awareness, engagement, and conversion.